OUR JOURNEY SO FAR
1880 - 2004
2005 - present
goodbye flavoractiv, hello aroxa
For 15 years Cara Technology developed and manufactured flavour standards for beer and supplied them to breweries via FlavorActiV Limited as the company’s global sales partner. In 2010 Cara Technology took the decision to supply the market direct and to end our relationship with FlavorActiV. In making a break with FlavorActiV we aimed to expand the application of flavour standard technology from beer and brewing to a much wider range of foods and beverages.
The complete range of AROXA™ flavour standards and taster validation schemes was launched in late 2011. Cara continued to supply FlavorActiV with flavour standards until April 2012. While our AROXA certified flavour standards are manufactured in the same way they have always been, and in the same production facility, we have taken the opportunity to upgrade the quality management activities associated with their production. All materials now undergo extensive physical, chemical, microbiological and sensory tests prior to dispatch.
Today, Cara Technology is a successful small business, employing close to 50 highly skilled staff in UK and the USA.
Several hundred long-standing FlavorActiV customers have moved to AROXA over the years. They have preferred to stay with the same tried and tested flavour standards they have relied upon for their taster training programmes for more than a decade rather than switch to a more limited range of products made by a less experienced production partner on behalf of FlavorActIV.
new horizons 2022
With the launch of our new website in 2022, we’re pleased to release a whole new range of AROXA Flavour Standards. As our customer base has continued to diversify into new product sectors, so have we. We have flavour standards available for a wide-range of food and beverages, including new product areas such as fermented teas like kombucha, hard seltzer & energy drinks.
Since the covid-19 pandemic, we have also successfully launched our online training, which utilise our new format of single-user capsules, designed to be added to 100ml of product. We hope to continue expanding our online training and education efforts over the next few years, allowing for greater education and interaction with our global customer base.