For 15 years Cara Technology developed and manufactured flavour standards for beer and supplied them to breweries via FlavorActiV Limited as the company’s global sales partner. In 2010 Cara Technology took the decision to supply the market direct and to end our relationship with FlavorActiV. In making a break with FlavorActiV we aimed to expand the application of flavour standard technology from beer and brewing to a much wider range of foods and beverages.

The complete range of AROXA™ flavour standards and taster validation schemes was launched in late 2011. Cara continued to supply FlavorActiV with flavour standards until April 2012. While our AROXA certified flavour standards are manufactured in the same way they have always been, and in the same production facility, we have taken the opportunity to upgrade the quality management activities associated with their production. All materials now undergo extensive physical, chemical, microbiological and sensory tests prior to dispatch.

Today, Cara Technology is a successful small business, employing close to 50 highly skilled staff in UK and the USA.

Several hundred long-standing FlavorActiV customers have moved to AROXA over the years. They have preferred to stay with the same tried and tested flavour standards they have relied upon for their taster training programmes for more than a decade rather than switch to a more limited range of products made by a less experienced production partner on behalf of FlavorActIV.